Universal Music France
Art Direction · 3D · Animation · Compositing
A visual piece created for Universal Music France to celebrate the 100th anniversary of Charles Aznavour, for the Italian version of Que c'est triste Venise.
CONCEPT
When I received the brief for the Italian version of the song, I was immediately excited. I've always loved Aznavour's music, and I wanted to use the project as an opportunity to create something outside my comfort zone.
I built a moodboard combining some of my own drawings with references to painting, texture and melancholic cityscapes — especially Venice — which became the visual foundation for the film.
PROCESS
Finding the right painterly look took a lot of experimentation. I tested different techniques and add-ons before finding a Blender setup that used Geometry Nodes on flat surfaces. With some tweaking, I was able to push it towards the imperfect, painted quality I was looking for.
With the storyboard in place, I started blocking out the scenes and developing the styleframes. From there, I introduced subtle movements throughout the film, keeping the animation slow and restrained to match the melancholic feeling of the song.
STILLFRAMES